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The Political Communication Of India

In the early years of Indian Independence political communication was considered to be addressing peaceful rallies and dropping election pamphlets from a plane to persuade the Indian Voter. The post liberalization has already seen three paradigm shifts, Firstly the Nehruvian Socialism in the 1960’s, then the hard lined discipline of Indira Gandhi and economic freedom in the 1990’s. the liberalization of the Indian economy has changed the way of communication ranging from cable television to telecommunication and then bringing on to the online platform. Earlier the communication during elections used to take place in rallies and depended a lot on politicians interpersonal skills. But the political parties are soon realizing the importance of this Digital Era to connect with the youth of the country. The Political parties know that the youth are going in the transformation from Digital Migrants to Digital Natives. They are present with their true identities on the Digital platform. This requires the political parties of India to adopt methods which have been never adopted before. In the recently hard fought Lok Sabha Elections of 2009, all major political parties of India had hired Ad and Media Agencies to manage their Brand Image.

Understanding Political Communication

Political communication is a sub-field of political science and communication that deals with the production, dissemination, procession and effects of information, both through media and interpersonally, within a political context. This includes all usage of Media, speeches by politicians, Opinion leaders in the community to influence the decision process and it also includes the formal and informal discussions in the general public.

The Study of Political Communication revolves around 3 basic elements.

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