External link to Parkson Corporation Analysis

Parkson Corporation Analysis

The objectives of this report is to present the findings of the strategic analysis conducted for Parkson Corporation Sdn Bhd and recommend the key strategies that the organization should implement in order to against with their competitor. So, the report begins by examining the general environment that affect the growth of organization, industry condition by using Porter’s Five Forces Analysis. The discussion part will describe […]

External link to Types of Personal Selling

Types of Personal Selling

It is used as visualized, when you see a printed or sound based advertisement, you can remember those advertisement for long in your mind. E.g.: Print advertisements, advertisements in Television, Radio, Billboard, Broachers and Catalogues, In-store display, motion pictures, banner ads, web pages, posters are some of the examples of advertising The more you advertise, you can develop the brand Whenever you see the advertisement […]

External link to McDonald’s Global Expansion

McDonald’s Global Expansion

Companies all over the globe are looking for expansion and ways of entering new markets which are profitable through different entry modes (Deresky, 2006). Managers look at different strategies that can be used to expand internationally (Deresky, 2006). There are many reasons for companies to go global or expand overseas. There are reactive and proactive reasons for the same. Increased global competition, customer needs, potential […]

External link to Mool Mantra of Success

Mool Mantra of Success

About Mool Mantra of Success Like the name goes, Mool Mantra of Success, a Hindi language originally means soft, crumbly soil rich in mold or humus. It can also mean earth from or for a grave. Mool Mantra is an Indian god that a number of people patronize for success. As a matter of fact, Mool Mantra is widely believed by Hindus and many devotees […]

External link to Strategic Marketing Management – Sainsburys

Strategic Marketing Management – Sainsburys

  Introduction J Sainsbury plc is a huge UK based food retailer with interest in financial services. Its chain of supermarkets has survived the challenges of competitive retail business since 1869, which makes it the longest standing major food retailing chain in UK. With the heritage of providing customers with healthy, safe, fresh and tasty food it has indeed come a long way from a […]

External link to Pizza Hut Marketing Plan

Pizza Hut Marketing Plan

Pizza Hut is subsidiary of yum! Brands. Inc. The world’s largest restaurant company with more than 34,000 restaurants in over 100 countries. Fast food industry in growing very rapidly and so many new companies are entering in the market. Due to the increased competition companies are losing their market shares. Pizza Hut is preparing to introduce a new product called “The Pickle Supreme Pizza” in […]

External link to Toyota Strategy Analysis

Toyota Strategy Analysis

Automobile sector is known as one of the world’s most competitive and high tech sectors. But it is very difficult to enter into this sector because it needs huge capital to develop an infrastructure to compete with big giants of the market. Toyota corporation is also one the big giants. The following study is an analysis of this. The company was started in 1937 by […]

External link to Marketing Case Study Levi

Marketing Case Study Levi

Levi Strauss & Company is one of the world’s leading brand-name apparel marketers with sales across the world. There is no other company with a equivalent worldwide presence in the jeans and casual pants market. Their market-leading apparel merchandise are sold under the Levi’s, Dockers, and Levis Strauss Signature brands. Today, the Levis trademark is one of the most globally recognized, and is registered in […]

External link to Virgin Atlantic Market Segmentation

Virgin Atlantic Market Segmentation

Provide a hypothetical ROMI analysis if Virgin spent an extra £5m in marketing based on a 25% margin, 10% for costs, against £500m in sales, what is the break even on the £5m extra investment, provide the calculations and critical analysis. INTRODUCTION The marketing department is certainly at the heart of any organization, since it is responsible for setting, implementing, and evaluating marketing strategies to […]

External link to Marketing Myopia, Theodore Levitt

Marketing Myopia, Theodore Levitt

The rapid increase in technology, economic downturn and globalization has led the businesses to reflect about their organizational goals and policies. It is of imperative importance that an organization knows where it is heading. Businesses may have cutting-edge technology, large customer base and skillful employees which are an asset for any organization but it would all fall behind if that organization does not have a […]

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