Ryanair Strategic Capabilities
Last November 22nd, the low-cost airline Ryanair was making news once more after the announcement of a 30 traffic reduction on its flights departing from Budapest. The motive given as a reason by the CEO of the company Michael O’Leary is an increase in the airport charges (Eddy, 2012). This example of exacerbated cost-reduction obsession is far to be the first one for the company. […]